At present trend, digital marketing is the best way to develop our business. It is a kind of advertising technique, by this way we can take our business goals to all people. It is the simple and easiest method of conveying our business to others. Even the partnership dealing also nowadays takes place through the video conference, we need not move to from one place to another place and the business production can be explained through the 3d technology so the opposite dealers will understand everything about the business clearly because they can feel the presence of the thing in front of their eyes and can see all sides of it. Apart from the old developing method, digital marketing is the best thing ever in business development.
What techniques followed in the past?
In past, we use radio announcements, poster distributions, agents dealing, television advertisements, etc., we can discuss each method. They are,
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- Radio announcements- here the business development is taking place through the radio, concern people will publish about our business in audio format through the songs or any cinema dialogues because it will reach the people fast.
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- Poster distributions- in this method bit notices or wall posters will be used. The wall posters will be paste on the roadside walls and bit notices were given to each people in the region. These techniques were following still now.
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- Agents dealing- the concerned company will appoint agents to deal with their business, they will travel from one district to another district and meet the different business people and explain about the business. They will start the franchise company over there.
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- Television advertisements- it is the most popular method and still, we are using this technique. The cinema people or models will act in the video and explain the concerned product or business. So it will reach the maximum number of people.
What are the types of digital marketing?
Digital marketing is not a single technology, it comprises of many technologies under this, and based on developing the idea and business type we can choose any method. The types are given below, they are
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- SEO: search engine optimization is a somewhat rare method and big business dealers use this for their company, while we searching for something on the internet our business will display at first. So, people will go through it.
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- Pay-per-click: our content will be display on the internet on the corners. We can do any kind of work but advertising will be displayed, by clicking the content it will take us into the website and there we can see about the business.
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- Social media marketing: this is a budget-friendly method, people can say about their business through it. They can create a group and add people in it, direct dealing with the customers, page creation for our business, etc., and say about the business on there.
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- Content marketing: everything about our business is explained clearly through the content developers. So, while going through it we can understand the business.
