Online reputation management (or ORM), is one of the elements that make digital marketing indispensable for companies. It’s simply the process for monitoring, controlling and sometimes eliminating negative online content about your business. The ultimate goal of ORM is to increase your business’s online presence. This will help improve your business’s reputation and rank online. There are many aspects of ORM that you should consider. Below are five key areas of ORM that you need to focus on if you want success.
– Identify the type of reviews that have been published online. It is important to learn how to identify the type of reviews about your business. There are many online reputation management tools available that can help you monitor the activity of your business. For example, Google Analytics provides a detailed account of all site-related activity from all registered websites. This information can be used by you to identify themes that could be related to your online brand reputation.
– Controlling negative comments. It is critical that you develop strategies to control what your customers and clients post online. One way to do this is to use social media sites as part of your online business reputation management strategy. Social media sites such as Twitter, YouTube, StumbleUpon and LinkedIn allow businesses to establish credibility by providing positive comments and sharing useful information, all of which creates a positive image that their customers and clients can identify with.
– Responding quickly to negative social media reviews. After identifying negative trends in your industry, you need to take steps to mitigate them. The process of managing a social media accounts is not an easy task and it requires constant engagement by a responsible employee. It is essential to have someone on staff who can manage your online business reputation.
– Maintaining an online presence. As you work to build your brand, you will also need to maintain your online reputation. One way to do this is to participate in the online conversations about your products and services. This allows you to make comments on forums, answer questions and interact with followers on social media sites.
These are just a few things you can do in order to manage your online reputation, as part of your digital strategy. It can be hard to navigate the maze that is online business reviews. However, there are some techniques that can help you to manage negative reviews with ease. It is important to take a hard look at all options when you are looking for the best online reputation management strategy for your company. Once you have made a decision based upon those considerations you will be well on your way to building a solid reputation for your business and enjoying the extra sales and customers that result.
